Level Up

Birmingham AIDS Outreach :30 Theatrical PSA

No one likes talking about STIs or HIV—but we set out to tackle the topic in an approachable way. Level Up is a :30 animated PSA that frames getting tested as a simple, empowering step in your self-care routine. With playful visuals and a fresh, game-inspired style, the piece encourages people to view sexual health as just another part of staying on top of their wellbeing. It’s one of seven videos in a series designed to make safe sex easier to talk about. Level up—get tested!